PIRARUKU is the world biggest and oldest freshwater fish, which inhabits the depths of the Amazonian region. It has not changed its shape for more than one hundred million years.
That means its shape was complete more than as long as one hundred million years ago.
We named the brand PIRARUKU, hoping that the product will be the standard for a long time to come.
ATION creates products that make all people feel comfortable.
ATION creates the future, pioneers, and circulates the things around you. This is our next-generation performance brand which will keep you cutting edge and progressive. ATION creates new futures.
Kajimeiku's collaboration with jeans maker, EDWIN.
EDWIN's brand power combined with the know-how that Kajimeiku has as a rainwear maker, makes it possible to create rainwear with unique design and functions.
It has resulted in rainwear which can be worn in any weather conditions, and contains the DNA of the EDWIN brand.
Kajimeiku has a license agreement with EDWIN Co.,Ltd. We make the most of the brand power that SOMETHING has, and the know-how which we have acquired over many years.
Click 'like' on rain! is the concept that you will wish for gloomy, rainy days in order to be able to wear the products, a concept that expresses the worldview that SOMETHING brand has.
RAIN WEAR CATALOG
For customer satisfaction has been our aim since the company was founded.
In order to meet the changing needs of consumers, our raingear has a focus on function and keeps evolving with new additions adding comfort and safety.
WORK WEAR CATALOG
A hybrid that combines the function of workwear with the trendiness of casualwear.
This new clothing category of life-style clothes with added features is one we refer to as work-casual. In work-casual clothes, you can start and finish your day in one set of clothes. Whether you are working or relaxing at home does not matter.